03

03

EMERGING TECH

EMERGING

TECH

EMERGING

TECH

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TuneIn

TuneIn

Building a First of Its Kind Embedded Audio Player

TuneIn

Building a First of Its Kind Embedded Audio Player
emerging tech
culture

Bringing streaming audio into editorial environments where audiences were already spending time was a no-brainer for TuneIn’s growth. The question was, how to achieve it? Summer created a new emerging content team and defined the user experience for TuneIn’s embedded player. For distribution, she pitched and onboarded major media sites including USA Today, Complex, CNET, TMZ, The Economist, Men’s Health, and PopSugar. Tens of millions of daily web impressions.

Child Mind Institute

Child Mind Institute

An AI Chatbot for Good

Child Mind Institute

An AI Chatbot for Good
emerging tech

With AI chatbots increasingly used for mental health needs, the question arises: how to use this technology to better ascertain the learning and mental health needs of children in a responsible, research-based way? Summer defined the requirements, led user research, and managed development of a chatbot designed to help families and caregivers better understand available resources for children with mental health and learning disorders.

Aku

Aku

Creating a 3D Pipeline Built For Rapid Asset Production

Aku

Creating a 3D Pipeline Built For Rapid Asset Production
emerging tech
culture

When the Aku NFT took off like a rocket, the team needed a way to satisfy demand by producing assets at a scale and quality worthy of a generational IP. Summer designed and managed the distributed artist and technical workflow. But the pipeline didn’t only include asset production: Summer built the web and social design teams, then integrated them in a pipeline that included several internal and public-facing tools to support drops, analytics, and reporting. $100M in digital asset sales.

TuneIn

TuneIn

Rapidly Scaling a New Audiobook Subscription Model

TuneIn

Rapidly Scaling a New Audiobook Subscription Model
emerging tech
culture

Launching an entirely new vertical is easier said than done—even when it's a no-brainer opportunity. Summer identified the new market with a combination of quantitative and qualitative research, then led the creation of the user experience. Finally, she led the launch by establishing relationships with major publishers and aggregators. 40,000+ audiobook titles acquired through partnerships with publishers.

Noggle

Noggle

Designing a Multi-Agent Content Workflow

Noggle

Designing a Multi-Agent Content Workflow
emerging tech
gaming

Creating a next-generation game content creation engine required cutting edge tools. To support Noggle’s rapid organic growth, Summer developed an AI pipeline to create new game puzzles that integrated a key human-in-the-loop (HITL) approach. This methodology evolved into a multi-agent, self-evaluating AI system for social media marketing.

TuneIn

TuneIn

Building a First of Its Kind Embedded Audio Player

TuneIn

Building a First of Its Kind Embedded Audio Player
emerging tech
culture

Bringing streaming audio into editorial environments where audiences were already spending time was a no-brainer for TuneIn’s growth. The question was, how to achieve it? Summer created a new emerging content team and defined the user experience for TuneIn’s embedded player. For distribution, she pitched and onboarded major media sites including USA Today, Complex, CNET, TMZ, The Economist, Men’s Health, and PopSugar. Tens of millions of daily web impressions.

Child Mind Institute

Child Mind Institute

An AI Chatbot for Good

Child Mind Institute

An AI Chatbot for Good
emerging tech

With AI chatbots increasingly used for mental health needs, the question arises: how to use this technology to better ascertain the learning and mental health needs of children in a responsible, research-based way? Summer defined the requirements, led user research, and managed development of a chatbot designed to help families and caregivers better understand available resources for children with mental health and learning disorders.

Aku

Aku

Creating a 3D Pipeline Built For Rapid Asset Production

Aku

Creating a 3D Pipeline Built For Rapid Asset Production
emerging tech
culture

When the Aku NFT took off like a rocket, the team needed a way to satisfy demand by producing assets at a scale and quality worthy of a generational IP. Summer designed and managed the distributed artist and technical workflow. But the pipeline didn’t only include asset production: Summer built the web and social design teams, then integrated them in a pipeline that included several internal and public-facing tools to support drops, analytics, and reporting. $100M in digital asset sales.

TuneIn

TuneIn

Rapidly Scaling a New Audiobook Subscription Model

TuneIn

Rapidly Scaling a New Audiobook Subscription Model
emerging tech
culture

Launching an entirely new vertical is easier said than done—even when it's a no-brainer opportunity. Summer identified the new market with a combination of quantitative and qualitative research, then led the creation of the user experience. Finally, she led the launch by establishing relationships with major publishers and aggregators. 40,000+ audiobook titles acquired through partnerships with publishers.

Noggle

Noggle

Designing a Multi-Agent Content Workflow

Noggle

Designing a Multi-Agent Content Workflow
emerging tech
gaming

Creating a next-generation game content creation engine required cutting edge tools. To support Noggle’s rapid organic growth, Summer developed an AI pipeline to create new game puzzles that integrated a key human-in-the-loop (HITL) approach. This methodology evolved into a multi-agent, self-evaluating AI system for social media marketing.

TuneIn

TuneIn

Building a First of Its Kind Embedded Audio Player

TuneIn

Building a First of Its Kind Embedded Audio Player
emerging tech
culture

Bringing streaming audio into editorial environments where audiences were already spending time was a no-brainer for TuneIn’s growth. The question was, how to achieve it? Summer created a new emerging content team and defined the user experience for TuneIn’s embedded player. For distribution, she pitched and onboarded major media sites including USA Today, Complex, CNET, TMZ, The Economist, Men’s Health, and PopSugar. Tens of millions of daily web impressions.

Child Mind Institute

Child Mind Institute

An AI Chatbot for Good

Child Mind Institute

An AI Chatbot for Good
emerging tech

With AI chatbots increasingly used for mental health needs, the question arises: how to use this technology to better ascertain the learning and mental health needs of children in a responsible, research-based way? Summer defined the requirements, led user research, and managed development of a chatbot designed to help families and caregivers better understand available resources for children with mental health and learning disorders.

Aku

Aku

Creating a 3D Pipeline Built For Rapid Asset Production

Aku

Creating a 3D Pipeline Built For Rapid Asset Production
emerging tech
culture

When the Aku NFT took off like a rocket, the team needed a way to satisfy demand by producing assets at a scale and quality worthy of a generational IP. Summer designed and managed the distributed artist and technical workflow. But the pipeline didn’t only include asset production: Summer built the web and social design teams, then integrated them in a pipeline that included several internal and public-facing tools to support drops, analytics, and reporting. $100M in digital asset sales.

TuneIn

TuneIn

Rapidly Scaling a New Audiobook Subscription Model

TuneIn

Rapidly Scaling a New Audiobook Subscription Model
emerging tech
culture

Launching an entirely new vertical is easier said than done—even when it's a no-brainer opportunity. Summer identified the new market with a combination of quantitative and qualitative research, then led the creation of the user experience. Finally, she led the launch by establishing relationships with major publishers and aggregators. 40,000+ audiobook titles acquired through partnerships with publishers.

Noggle

Noggle

Designing a Multi-Agent Content Workflow

Noggle

Designing a Multi-Agent Content Workflow
emerging tech
gaming

Creating a next-generation game content creation engine required cutting edge tools. To support Noggle’s rapid organic growth, Summer developed an AI pipeline to create new game puzzles that integrated a key human-in-the-loop (HITL) approach. This methodology evolved into a multi-agent, self-evaluating AI system for social media marketing.

YOU'VE EXPLORED 0% OF THIS SPACE
TuneIn

TuneIn

Building a First of Its Kind Embedded Audio Player

TuneIn

Building a First of Its Kind Embedded Audio Player
emerging tech
culture

Bringing streaming audio into editorial environments where audiences were already spending time was a no-brainer for TuneIn’s growth. The question was, how to achieve it? Summer created a new emerging content team and defined the user experience for TuneIn’s embedded player. For distribution, she pitched and onboarded major media sites including USA Today, Complex, CNET, TMZ, The Economist, Men’s Health, and PopSugar. Tens of millions of daily web impressions.

Child Mind Institute

Child Mind Institute

An AI Chatbot for Good

Child Mind Institute

An AI Chatbot for Good
emerging tech

With AI chatbots increasingly used for mental health needs, the question arises: how to use this technology to better ascertain the learning and mental health needs of children in a responsible, research-based way? Summer defined the requirements, led user research, and managed development of a chatbot designed to help families and caregivers better understand available resources for children with mental health and learning disorders.

Aku

Aku

Creating a 3D Pipeline Built For Rapid Asset Production

Aku

Creating a 3D Pipeline Built For Rapid Asset Production
emerging tech
culture

When the Aku NFT took off like a rocket, the team needed a way to satisfy demand by producing assets at a scale and quality worthy of a generational IP. Summer designed and managed the distributed artist and technical workflow. But the pipeline didn’t only include asset production: Summer built the web and social design teams, then integrated them in a pipeline that included several internal and public-facing tools to support drops, analytics, and reporting. $100M in digital asset sales.

TuneIn

TuneIn

Rapidly Scaling a New Audiobook Subscription Model

TuneIn

Rapidly Scaling a New Audiobook Subscription Model
emerging tech
culture

Launching an entirely new vertical is easier said than done—even when it's a no-brainer opportunity. Summer identified the new market with a combination of quantitative and qualitative research, then led the creation of the user experience. Finally, she led the launch by establishing relationships with major publishers and aggregators. 40,000+ audiobook titles acquired through partnerships with publishers.

Noggle

Noggle

Designing a Multi-Agent Content Workflow

Noggle

Designing a Multi-Agent Content Workflow
emerging tech
gaming

Creating a next-generation game content creation engine required cutting edge tools. To support Noggle’s rapid organic growth, Summer developed an AI pipeline to create new game puzzles that integrated a key human-in-the-loop (HITL) approach. This methodology evolved into a multi-agent, self-evaluating AI system for social media marketing.

TuneIn

TuneIn

Building a First of Its Kind Embedded Audio Player

TuneIn

Building a First of Its Kind Embedded Audio Player
emerging tech
culture

Bringing streaming audio into editorial environments where audiences were already spending time was a no-brainer for TuneIn’s growth. The question was, how to achieve it? Summer created a new emerging content team and defined the user experience for TuneIn’s embedded player. For distribution, she pitched and onboarded major media sites including USA Today, Complex, CNET, TMZ, The Economist, Men’s Health, and PopSugar. Tens of millions of daily web impressions.

Child Mind Institute

Child Mind Institute

An AI Chatbot for Good

Child Mind Institute

An AI Chatbot for Good
emerging tech

With AI chatbots increasingly used for mental health needs, the question arises: how to use this technology to better ascertain the learning and mental health needs of children in a responsible, research-based way? Summer defined the requirements, led user research, and managed development of a chatbot designed to help families and caregivers better understand available resources for children with mental health and learning disorders.

Aku

Aku

Creating a 3D Pipeline Built For Rapid Asset Production

Aku

Creating a 3D Pipeline Built For Rapid Asset Production
emerging tech
culture

When the Aku NFT took off like a rocket, the team needed a way to satisfy demand by producing assets at a scale and quality worthy of a generational IP. Summer designed and managed the distributed artist and technical workflow. But the pipeline didn’t only include asset production: Summer built the web and social design teams, then integrated them in a pipeline that included several internal and public-facing tools to support drops, analytics, and reporting. $100M in digital asset sales.

TuneIn

TuneIn

Rapidly Scaling a New Audiobook Subscription Model

TuneIn

Rapidly Scaling a New Audiobook Subscription Model
emerging tech
culture

Launching an entirely new vertical is easier said than done—even when it's a no-brainer opportunity. Summer identified the new market with a combination of quantitative and qualitative research, then led the creation of the user experience. Finally, she led the launch by establishing relationships with major publishers and aggregators. 40,000+ audiobook titles acquired through partnerships with publishers.

Noggle

Noggle

Designing a Multi-Agent Content Workflow

Noggle

Designing a Multi-Agent Content Workflow
emerging tech
gaming

Creating a next-generation game content creation engine required cutting edge tools. To support Noggle’s rapid organic growth, Summer developed an AI pipeline to create new game puzzles that integrated a key human-in-the-loop (HITL) approach. This methodology evolved into a multi-agent, self-evaluating AI system for social media marketing.

TuneIn

TuneIn

Building a First of Its Kind Embedded Audio Player

TuneIn

Building a First of Its Kind Embedded Audio Player
emerging tech
culture

Bringing streaming audio into editorial environments where audiences were already spending time was a no-brainer for TuneIn’s growth. The question was, how to achieve it? Summer created a new emerging content team and defined the user experience for TuneIn’s embedded player. For distribution, she pitched and onboarded major media sites including USA Today, Complex, CNET, TMZ, The Economist, Men’s Health, and PopSugar. Tens of millions of daily web impressions.

Child Mind Institute

Child Mind Institute

An AI Chatbot for Good

Child Mind Institute

An AI Chatbot for Good
emerging tech

With AI chatbots increasingly used for mental health needs, the question arises: how to use this technology to better ascertain the learning and mental health needs of children in a responsible, research-based way? Summer defined the requirements, led user research, and managed development of a chatbot designed to help families and caregivers better understand available resources for children with mental health and learning disorders.

Aku

Aku

Creating a 3D Pipeline Built For Rapid Asset Production

Aku

Creating a 3D Pipeline Built For Rapid Asset Production
emerging tech
culture

When the Aku NFT took off like a rocket, the team needed a way to satisfy demand by producing assets at a scale and quality worthy of a generational IP. Summer designed and managed the distributed artist and technical workflow. But the pipeline didn’t only include asset production: Summer built the web and social design teams, then integrated them in a pipeline that included several internal and public-facing tools to support drops, analytics, and reporting. $100M in digital asset sales.

TuneIn

TuneIn

Rapidly Scaling a New Audiobook Subscription Model

TuneIn

Rapidly Scaling a New Audiobook Subscription Model
emerging tech
culture

Launching an entirely new vertical is easier said than done—even when it's a no-brainer opportunity. Summer identified the new market with a combination of quantitative and qualitative research, then led the creation of the user experience. Finally, she led the launch by establishing relationships with major publishers and aggregators. 40,000+ audiobook titles acquired through partnerships with publishers.

Noggle

Noggle

Designing a Multi-Agent Content Workflow

Noggle

Designing a Multi-Agent Content Workflow
emerging tech
gaming

Creating a next-generation game content creation engine required cutting edge tools. To support Noggle’s rapid organic growth, Summer developed an AI pipeline to create new game puzzles that integrated a key human-in-the-loop (HITL) approach. This methodology evolved into a multi-agent, self-evaluating AI system for social media marketing.

YOU'VE EXPLORED 0% OF THIS SPACE
TuneIn

TuneIn

Building a First of Its Kind Embedded Audio Player

TuneIn

Building a First of Its Kind Embedded Audio Player
emerging tech
culture

Bringing streaming audio into editorial environments where audiences were already spending time was a no-brainer for TuneIn’s growth. The question was, how to achieve it? Summer created a new emerging content team and defined the user experience for TuneIn’s embedded player. For distribution, she pitched and onboarded major media sites including USA Today, Complex, CNET, TMZ, The Economist, Men’s Health, and PopSugar. Tens of millions of daily web impressions.

Child Mind Institute

Child Mind Institute

An AI Chatbot for Good

Child Mind Institute

An AI Chatbot for Good
emerging tech

With AI chatbots increasingly used for mental health needs, the question arises: how to use this technology to better ascertain the learning and mental health needs of children in a responsible, research-based way? Summer defined the requirements, led user research, and managed development of a chatbot designed to help families and caregivers better understand available resources for children with mental health and learning disorders.

Aku

Aku

Creating a 3D Pipeline Built For Rapid Asset Production

Aku

Creating a 3D Pipeline Built For Rapid Asset Production
emerging tech
culture

When the Aku NFT took off like a rocket, the team needed a way to satisfy demand by producing assets at a scale and quality worthy of a generational IP. Summer designed and managed the distributed artist and technical workflow. But the pipeline didn’t only include asset production: Summer built the web and social design teams, then integrated them in a pipeline that included several internal and public-facing tools to support drops, analytics, and reporting. $100M in digital asset sales.

TuneIn

TuneIn

Rapidly Scaling a New Audiobook Subscription Model

TuneIn

Rapidly Scaling a New Audiobook Subscription Model
emerging tech
culture

Launching an entirely new vertical is easier said than done—even when it's a no-brainer opportunity. Summer identified the new market with a combination of quantitative and qualitative research, then led the creation of the user experience. Finally, she led the launch by establishing relationships with major publishers and aggregators. 40,000+ audiobook titles acquired through partnerships with publishers.

Noggle

Noggle

Designing a Multi-Agent Content Workflow

Noggle

Designing a Multi-Agent Content Workflow
emerging tech
gaming

Creating a next-generation game content creation engine required cutting edge tools. To support Noggle’s rapid organic growth, Summer developed an AI pipeline to create new game puzzles that integrated a key human-in-the-loop (HITL) approach. This methodology evolved into a multi-agent, self-evaluating AI system for social media marketing.

TuneIn

TuneIn

Building a First of Its Kind Embedded Audio Player

TuneIn

Building a First of Its Kind Embedded Audio Player
emerging tech
culture

Bringing streaming audio into editorial environments where audiences were already spending time was a no-brainer for TuneIn’s growth. The question was, how to achieve it? Summer created a new emerging content team and defined the user experience for TuneIn’s embedded player. For distribution, she pitched and onboarded major media sites including USA Today, Complex, CNET, TMZ, The Economist, Men’s Health, and PopSugar. Tens of millions of daily web impressions.

Child Mind Institute

Child Mind Institute

An AI Chatbot for Good

Child Mind Institute

An AI Chatbot for Good
emerging tech

With AI chatbots increasingly used for mental health needs, the question arises: how to use this technology to better ascertain the learning and mental health needs of children in a responsible, research-based way? Summer defined the requirements, led user research, and managed development of a chatbot designed to help families and caregivers better understand available resources for children with mental health and learning disorders.

Aku

Aku

Creating a 3D Pipeline Built For Rapid Asset Production

Aku

Creating a 3D Pipeline Built For Rapid Asset Production
emerging tech
culture

When the Aku NFT took off like a rocket, the team needed a way to satisfy demand by producing assets at a scale and quality worthy of a generational IP. Summer designed and managed the distributed artist and technical workflow. But the pipeline didn’t only include asset production: Summer built the web and social design teams, then integrated them in a pipeline that included several internal and public-facing tools to support drops, analytics, and reporting. $100M in digital asset sales.

TuneIn

TuneIn

Rapidly Scaling a New Audiobook Subscription Model

TuneIn

Rapidly Scaling a New Audiobook Subscription Model
emerging tech
culture

Launching an entirely new vertical is easier said than done—even when it's a no-brainer opportunity. Summer identified the new market with a combination of quantitative and qualitative research, then led the creation of the user experience. Finally, she led the launch by establishing relationships with major publishers and aggregators. 40,000+ audiobook titles acquired through partnerships with publishers.

Noggle

Noggle

Designing a Multi-Agent Content Workflow

Noggle

Designing a Multi-Agent Content Workflow
emerging tech
gaming

Creating a next-generation game content creation engine required cutting edge tools. To support Noggle’s rapid organic growth, Summer developed an AI pipeline to create new game puzzles that integrated a key human-in-the-loop (HITL) approach. This methodology evolved into a multi-agent, self-evaluating AI system for social media marketing.

TuneIn

TuneIn

Building a First of Its Kind Embedded Audio Player

TuneIn

Building a First of Its Kind Embedded Audio Player
emerging tech
culture

Bringing streaming audio into editorial environments where audiences were already spending time was a no-brainer for TuneIn’s growth. The question was, how to achieve it? Summer created a new emerging content team and defined the user experience for TuneIn’s embedded player. For distribution, she pitched and onboarded major media sites including USA Today, Complex, CNET, TMZ, The Economist, Men’s Health, and PopSugar. Tens of millions of daily web impressions.

Child Mind Institute

Child Mind Institute

An AI Chatbot for Good

Child Mind Institute

An AI Chatbot for Good
emerging tech

With AI chatbots increasingly used for mental health needs, the question arises: how to use this technology to better ascertain the learning and mental health needs of children in a responsible, research-based way? Summer defined the requirements, led user research, and managed development of a chatbot designed to help families and caregivers better understand available resources for children with mental health and learning disorders.

Aku

Aku

Creating a 3D Pipeline Built For Rapid Asset Production

Aku

Creating a 3D Pipeline Built For Rapid Asset Production
emerging tech
culture

When the Aku NFT took off like a rocket, the team needed a way to satisfy demand by producing assets at a scale and quality worthy of a generational IP. Summer designed and managed the distributed artist and technical workflow. But the pipeline didn’t only include asset production: Summer built the web and social design teams, then integrated them in a pipeline that included several internal and public-facing tools to support drops, analytics, and reporting. $100M in digital asset sales.

TuneIn

TuneIn

Rapidly Scaling a New Audiobook Subscription Model

TuneIn

Rapidly Scaling a New Audiobook Subscription Model
emerging tech
culture

Launching an entirely new vertical is easier said than done—even when it's a no-brainer opportunity. Summer identified the new market with a combination of quantitative and qualitative research, then led the creation of the user experience. Finally, she led the launch by establishing relationships with major publishers and aggregators. 40,000+ audiobook titles acquired through partnerships with publishers.

Noggle

Noggle

Designing a Multi-Agent Content Workflow

Noggle

Designing a Multi-Agent Content Workflow
emerging tech
gaming

Creating a next-generation game content creation engine required cutting edge tools. To support Noggle’s rapid organic growth, Summer developed an AI pipeline to create new game puzzles that integrated a key human-in-the-loop (HITL) approach. This methodology evolved into a multi-agent, self-evaluating AI system for social media marketing.

CREATIVE GROUNDING. SYSTEMS EXECUTION.

Let's build.

sw@summerwatson.com

CREATIVE GROUNDING. SYSTEMS EXECUTION.

Let's build.

sw@summerwatson.com

VISION & WORDS BY DOUBTLESS

ART & DESIGN BY JAEDYN TANG

VISION & WORDS BY DOUBTLESS

ART & DESIGN BY JAEDYN TANG